Dual

Brand Assets

Official logos, colors, and typography for the Dual brand. Download assets for press, partnerships, and integrations.

Logos

The primary logo should be used wherever possible. Use the white version on dark backgrounds and the black version for monochrome contexts.

Primary

Primary

Full color logo with gradient symbol

White

White

For use on dark backgrounds

Black

Black

Monochrome for print and high-contrast use

Token Mark

The DUAL token symbol for use in wallets, exchanges, block explorers, and data aggregators.

Token Mark

Token Mark

Circular token symbol for wallets and exchanges

Color Palette

The Dual brand palette centers on teal — representing trust, clarity, and programmability. Click any hex value to copy.

Primary

Dual Teal

RGB: 21, 157, 184CMYK: 89, 15, 0, 28Primary brand color

Teal Dark

RGB: 17, 137, 162CMYK: 90, 15, 0, 36Hover / interaction

Teal Light

RGB: 94, 211, 234CMYK: 60, 10, 0, 8Accent highlights

Secondary

Text Primary

RGB: 20, 14, 28Headlines, body text

Text Muted

RGB: 75, 99, 95Secondary text

Background

RGB: 244, 250, 249Section backgrounds

Dark Navy

RGB: 0, 36, 51Wordmark text color

Typography

Three typeface families are used across Dual products and communications. All are open-source and freely available.

Shippori Mincho

Headline typeface

Used for page titles, section headings, and editorial content. Available on Google Fonts.

AaBb

Instrument Sans

Body typeface

Used for body text, descriptions, and interface copy. Available on Google Fonts.

AaBb

Rajdhani

Accent typeface

Used for buttons, labels, navigation, and UI accents. Available on Google Fonts.

AaBb

Usage Guidelines

Do

  • Use the primary logo on light or teal-tinted backgrounds
  • Maintain clear space equal to the height of the “D” symbol around the logo
  • Use the white logo on backgrounds darker than #333
  • Use official hex values for brand colors

Don't

  • Alter the logo proportions, colors, or orientation
  • Place the logo on busy or low-contrast backgrounds
  • Add effects such as shadows, outlines, or gradients to the logo
  • Use the logo as part of a sentence or inline with text